Founded in 2007, Oiselle is a By Women, For Women performance-oriented apparel brand rooted in running that is proud to be woman-owned. It all started with a quest for non-poofy running shorts. If we know one thing at Oiselle, it’s that running is transformational. The confidence, strength, and community that comes with our sport changes lives. We unwaveringly believe in the power and joy of running, and the unstoppable force of empowered women.
Women have, can, and will change the world.
Our Mission
Design great product. Build the sisterhood. Improve the sport. No matter where you live, your pace, or your personal relationship with running, you belong here. We’ve got you covered.
Our Purpose
Oiselle helps female athletes experience the joy of running and the transformative power of sport by wearing performance-oriented athletic apparel and running with a like-minded community.
Our Vision
Women all over the world come to Oiselle to find tested, trusted, quality product that works as hard as they do, and experience a community of run-pals to get the most out of their run.
Oiselle makes premium apparel for women who prefer quality, seek styles that endure, and fabrics that go the distance. Oiselle only uses the best ingredients; high-performing materials that meet high standards of softness, stretch, durability, and technical properties such as heat, sweat management, insulation, and UV protection. Oiselle is obsessed with bringing a new generation of technical running apparel to market; clothes that empower and strengthen the mind because they respect the body.
Fabric
Oiselle always sets out to find the unicorn of fabrics. Prioritizing premium performance without sacrificing comfort and versatility, the fabrics help runners feel strong and free. At their best, the wearer fully forgets they’re present at all.
Features
Ample storage, easy to access, with little weight or bulk. The goal is intentional no-fuss features that move and work with the runner.
Function
Designed by women who understand, respect, and deliver on runners’ unique needs so that all they have to do is focus on the RUN.
Our Team
Margo Cramer
Owner
Most likely to pick the hilliest route for fun
Arielle Knutson
CEO
Most likely to send out new business strategy on a 15 mile trail run via voice memo
Maria Mastanduno
VP Finance & Operations
Most likely to go climbing in a Oiselle jumpsuit
Amy England
Creative Director
Most likely to survive in the wild
Katie Gardner
Director, eCommerce + Inventory
Most likely to be able to find ANYTHING out on the internet
Beth McAlpine
Sr Product Line Manager
Most likely to peer pressure anyone at the Nest to sign up for a race
Maggie Horton
Art Director
Most likely to learn a new skill in less than a day
Ella Bloom
Operations Manager
Most likely to crash a U-Haul
Jenn Harowicz
Senior Graphic Designer
Most likely to be dancing it out at a concert
Kami Beckendorf
Senior Apparel Designer
Most likely to have a heart of gold
Kim Stevens
E-commerce Manager & Web Developer
Most likely to be Gossip Girl
Ana Dulucchi
Marketing Manager
Most likely to introduce herself to a random person
Whitney Pittman
Technical Designer
Most likely to dominate on your dodgeball team
Caitrin Mandelburg
Senior Finance Manager
Most likely to book a middle seat and use both arm rests
Kristina Kelley
Customer Service Specialist
Most likely to win a pull-up contest
Kelly Kilgore
Wholesale Director & Community Manager
Most likely to leave a hotel room and look like it was not occupied
Scout
CBO (Chief Bark Officer)
Most likely to ask "what's for lunch?"